Tsingtao Beer


Tsingtao Brewery Co., Ltd.


Euro RSCG Advertising Co., Ltd. (Shanghai Branch)

The packaging of Tsingtao Beer 1903 vintage can is inspired by the brand’s previous packaging and advertisements, which restores the classic design to a maximum extent. The design adopts a vintage tone, classic red font, and blends retro scratches in the background, rendering the can antique, classic, simple yet stylish. The barley and hops in the center are copied from historical designs, and signify that Tsingtao Beer has inheriting the centennial brewing process. The 1903 figure is not only the product name but also the year of the brand’s founding. The words “From China to the World” embody the brand’s confidence and national pride. The character of “good”(好) and slogans on the side of can summarize the product features.